See the Ninja in Action
I define Brand as an expression of Trust.
Everyone knows that people do business with people they know, like and trust.
But how do you get to trust?
There is a shortcut.
There is a secret to answering the question, "What do you do?" whether you are networking, building a website, presenting a proposal or in any way trying to clarify your services for a potential client or referral source.
30-Second Marketing replaces that tired "elevator pitch." Go from stranger to Trusted Advisor in 30 seconds or less.
This former ad agency and PR firm CEO is an expert at business development.
Jerry founded his consulting company,
Z-axis Marketing Inc, in 1990. The practice is dedicated to building trust-based marketing strategies that make rain for professionals and small companies that want to take it up a notch on and off-line.
No matter where you are in the ongoing saga of your life or business the single most important reason for long-term success is Brand
The way I see it: Brand is an expression of Trust.
My job as Brand Poobah is to get you the business building knowledge you need to get to trust...and your brand: Personal, Professional, Coach, Consultant, Company, or Product.
Delivered for you as a keynote , breakout or workshop.
Every sale begins with a conversation. Every sale.
But when you have to start from never having met the person and you are in a non-sales setting you are going to have to say and do the right thing just to continue the conversation .
This way you will know instantly whether or not they are interested.
Thirty Second Marketing trains you to talk with them not at them. You will learn how to "read" the person and become an astute judge of their interest. Based on the latest behavioral psychology findings
*Our most popular program. Interactive. Available as Keynote, Breakout or Workshop for Associations and Corporations.
When you make the point with a story, it sticks. Each of us want to hear the tale. Here are some of Jerry's most requested stories:
Wisdom in Webinars:
"I doubled my revenue year over year since I became the business defogger and accelerator."
"You walk the talk, exemplifying the essence of transparency and trust, a truth-sayer in a world sorely in need of more people like you."
"Before you leave could you check your calendar so we can book you for next year. Folks that saw you said we had to have you back"
"Jerry taught me and my team that the shortcut to trust is a personal touch."
"If you want to get our business on track,
find out what to improve, and GET IT DONE,
he's your guy."
"He came aboard when we were
still in the garage.
He named the company and helped us raise the cash we needed."
My fees range from $5000 to $15,000 dependent on what you are asking me to deliver, the expected results and what we agree to be the best method of delivery. For all cases in the United States I will include travel and incidental expenses in the quoted rate. For international engagements I ask that you provide a round trip business class ticket well before the required travel date.
For Keynotes, Breakouts and Workshops linked to meetings I'll ask you to handle the hotel.
Consulting and coaching fees are on a retainer basis, billed monthly. Incidental expenses are billed in the following month. Minimum engagement is six months.
About once a month we will update this schedule of appearances:
Often we provide or are asked to provide audio, video and print resources for our programs. If we promised it and we can furnish it digitally, you will find it here. Look for the name of your organization.
ABC Investing ADC Kentrox America Empresarial AMS Collaborator ASTD Alloy Red Automobile Service Association American Marketing Association APS Association of Accounting Marketing Association of Home Businesses Association of Legal Administrators Bank of America The Bentley Company Biamp Bravo! Bronson, Leigh, Weeks Business Printing C3 Backflow Capital Funding Alliance The Center for Estate Planning Chuck Jones & Associates Computer Consultants of Oregon Conquent Creative Media Development Country Grains Digimarc DMG Consultancy Doctor’s Express Duckadence ESA Estate Profiler Executive Finance Executive Officers Club Filius Bonacci Financial Planning Association Floating Point Systems Froggletog Gail Tycer Geffen Mesher Graphic Media The Grew Company Hamers & Okawa Hastings & Humble Hillsboro Area Chamber of Commerce Hoffman, Stewart & Schmidt Honeywell In Good Taste Institute of Management Consultants Institute for Professional Care Education International Association of Career Management Professionals Joe Paul Judy Sugg Kamind IT Kdi Americas Kdi International Larry Briggs/V2A Lake Oswego Chamber Leo Law Offices Leveraged Negotiations Lewis & Associates Massage Temps NW McGee Financial Group S Meetings Ahoy Metro Presort Metro RV Dealers Meeting Planners Int’l Munsingwear Nan Scott Studio National Association of Purchasing Managers National Association of Professional Organizers NW Coaches Association NW Concrete Pipe Association National Speakers Association Opt Up Northwest Airlines Oregon Business Travel Association Perkins & Co. P.C. Pearson Financial S Pentax PGE Portland Area Business Association Portland Business Alliance Portland Oregon Visitors Association ProFocus Puppo Insurance Realtor Commission Advances Now Ron Frey Sales & Marketing Executives International Rosen Brown Direct Seaberg Company Selling Smart Sensible Coaching Judy Sugg The Service Department Softboard Sprint PCS Sumner Financial Group TaxPaq Tektronix The Alternative Board Teleconvergence Three Cottage Lane Tone Tip Total Integrated Therapy UniTrek U.S. Bank U. S. Department of Energy S Virtual Aviation Virtual Information Executives VIE Academy Voice Stream Wavefront WBH Financial Services Whambango Wilsonville Chamber of Commerce Wing Ventures Young & Roehr
Jerry Speaks for associations and corporations across the Americas and Europe. He is always open to engagements "down under " or other parts of the world where English is spoken or interptreters are available.
Mr Fletcher provides business development advice for independent professionals. He prefers to work with the best in their particular area of expertise. he "takes them up a notch" in terms of marketing, communications and growth. Learn more at https://www.jerryfletcher.com/
Like you, Jerry is tired of the Blog that is brief, repetitive and has no new useable information. If you want a different take on Brand, Networking and business development go to: www.jerryFletcher.net
This site called for a new entry to be posted weekly. It was one of those "best laid plans" that just didn't work out because Mom's health demanded my time. She has passed now but I'm still struggling with the aftermath of her estate. I still believe there is a place for a site like this if I can figure out how to add new brand stories regularly. Take a look at www.BrandBrainTrust.com
This video https://vimeo.com/185534580 Takes you inside the process Jerry uses to build businesses, careers and lives of joy